Affiliate disclosure

How this site pays for itself

Short version: when you click an operator link on this site and end up opening an account, that operator pays us a one-off referral fee. You pay nothing extra, and the operator can't see who you are beyond the fact that the click came from us.

What the link looks like

Each casino name on the shortlist goes to that casino's own website, via a tracked URL. The tracking is a short string of characters tagged onto the end of the link — that's how the operator knows the referral fee belongs to us rather than to a different affiliate. The link itself opens in a new tab and carries rel="sponsored noopener nofollow" as Google's guidelines require.

What an affiliate fee does not do

• It does not buy a higher ranking. The grade and order on the homepage reflect opinion. If a top-paying operator behaved badly, it would still go down the list.
• It does not buy a positive write-up. Every description on this site is written before any commercial discussion happens, and we'll happily say uncomplimentary things about operators we work with.
• It does not give us access to your account. Once you've clicked through, the relationship is between you and the operator. We don't see your deposits, your play, your withdrawals or your identity.

What if a casino isn't an affiliate partner?

It can still appear on the site. Sometimes the right answer to "what should I read about this brand?" is "nothing yet, but they're worth watching." We'd rather mention an operator we don't earn from than pretend a relevant one doesn't exist.

Editorial separation, in practice

The same person — me — handles both the writing and the commercial side, because this is a one-person site. The discipline is simple: notes get written first, partnerships get arranged second. If a partner ever asks for a wording change beyond a factual correction, the answer is no.

Regulatory bit

We follow the UK Competition and Markets Authority guidance on identifying advertising, and we use Google's recommended link attributes. Anywhere a paid relationship exists, we say so.

Questions about a specific listing? The contact page goes straight to my inbox.